Should Digital Marketers Target Vanity Metrics or Leads and ROI When Developing Paid and Organic Digital Marketing Strategies?

Today while chatting with a client, he expressed some frustration that when he googled a particular keyword, “mechanic near me”, he wasn’t showing up as a top result (but he was still on the first page 🙄).  I tried to explain that we had done some research prior to developing our SEO and Google Ad …

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